I was thrilled to be able to work on another infographic for Fetch Inbound Marketing. This is the second infographic I have been able to design and illustrate for Fetch and compared to my last one, this one covered much more information and required a very diverse set of graphs and illustrations to help explain the content I was given. I yet again had the enormous task of designing and illustrating all parts of this infographic. I chose to keep the color palette limited to only Fetch brand colors which limited me in the way I approached the many small illustrations that are found throughout. Ultimately, I think this helped create a simple yet elegant design, that is easily digested and limits distractions that color can often bring to a design of this size. I purposely created this graphic in “chunks” so I would be able to break up the whole design into several smaller graphics for use in social media outlets.
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